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Can brands have a social live?

Below you can see an interesting presentation that was given by Lucy McCabe, Lead Consultant, OgilvyOne Worldwide in Singapore during the Verge conference . They have also posted other presentations from that seminar on their blog: The open room . It covers the Lily Allen story , the opportunities for...

Posted to Marketers (Weblog) by Geert on 07-04-2008
Digital Trailblazers

Aaron Coldiron from Microsoft Vista and Clive Peoples of Expedia.co.uk on being part of the digital trailblazers. Interview taken during Verge conference in London. [youtube]http://www.youtube.com/watch?v=2oMsgUAE17E[/youtube]

Posted to Marketers (Weblog) by Geert on 06-06-2008

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Intro

Who needs inspiration when it comes to online marketing? We think we can all use some. If you see that people's time spend online is between 30% and 40% and advertising expenditure online is 9% (less than 2% in Asia) than we can all use some inspiration from top marketers and ground breaking campaigns to truly embrace online media.