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Silverlight Demo in the creativology Lounge in Cannes

Nice demo of Silverlight by David Pugh-Jones Creative Strategist EMEA, Microsoft Advertising, in the Cannes Lions 08 Creativology Lounge. He shows us the following examples that you can give a try yourself here: Photosynth with the Endeavour on the launch pad including amazing detail shots taken from...

Posted to Marketers (Weblog) by Geert on 06-24-2008
Inspiration from Perfect Fools

Tony Högkvist from Perfect Fools discussing innovation during Cannes Lions 2008. A few quotes: Best campaigns are the ones that go beyond the banner. The big picture will be more social tools and social activation. [youtube]http://www.youtube.com/watch?v=aGjeUiQ26Gg[/youtube]

Posted to Marketers (Weblog) by Geert on 06-24-2008
Marc Bresseel, General Manager Microsoft Advertising EMEA on what we did in Cannes

General Manager Sales EMEA, Microsoft Advertising on Pioneering Creativology In Cannes. Marc gives us a summary on everything that went on in Cannes. [youtube]http://www.youtube.com/watch?v=l5Z7ttFOLso[/youtube]

Posted to Marketers (Weblog) by Geert on 06-23-2008
Interview in Cannes with Fernando Romano, Creative Director at JWT

David Pugh-Jones, Creative Strategist for Microsoft advertising asked Fernanda Romano, JWT London Creative Director, to highlight the key messages she delivered on channels, content and innovation during Cannes Lions 2008. [youtube]http://www.youtube.com/watch?v=nvMuI6rqu7U[/youtube]

Posted to Marketers (Weblog) by Geert on 06-23-2008
From conversation to particiption

The movie: "Inspiration, anyone?" is online. This time it’s not only about the movie! The movie is a trigger to get people to this site: http://getinspiredhere.net where we want to try and create an online marketing community and bring as much inspiration as possible to marketers and...

Posted to Campaign (Weblog) by Geert on 06-09-2008

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Intro

Who needs inspiration when it comes to online marketing? We think we can all use some. If you see that people's time spend online is between 30% and 40% and advertising expenditure online is 9% (less than 2% in Asia) than we can all use some inspiration from top marketers and ground breaking campaigns to truly embrace online media.