Browse by Tags

Marketing Magazine's agency of the year: Interview with Acorn

Interview with Pinaki Banerjee, Senior Research Manager from Acorn Research, during the Marketing Magazine's Agency of the year award . [SOAPBOX: http://video.msn.com/video.aspx?mkt=en-us&vid=715b8146-bc0d-49de-9246-5f1d2ee01c3f]

Posted to Marketers (Weblog) by Geert on 09-15-2008
Marketing Magazine's agency of the year: Interview with Andrew Martschenko

Interview with Andrew Martschenko from Interbrand during the Marketing Magazine's Agency of the year award . [SOAPBOX: http://video.msn.com/video.aspx?vid=908aa78c-bde5-427e-8d30-c2e961e79403]

Posted to Marketers (Weblog) by Geert on 09-15-2008
Marketing Magazine's agency of the year: Interview with Richard Huggins

Interview with Richard Huggins, General Manager for Microsoft Advertising in Southeast Asia, during the Marketing Magazine's Agency of the year award . Best quote:"It all comes down to education,..., we need to make it easier, it will mean that the barriers get broken more quickly." [SOAPBOX...

Posted to Marketers (Weblog) by Geert on 09-15-2008
Marketing Magazine's agency of the year: Interview with Tony Kelly

Interview with Tony Kelly, editor in chief of Marketing Magazine, during the Marketing Magazine's agency of the year awards . Best quote: "We need to break the habit, ..., agencies have grown up making TVC's". When asked about where he gets his inspiration for online marketing, he gets...

Posted to Marketers (Weblog) by Geert on 09-15-2008
Marketing Magazine's agency of the year: Interview with Haymarket Media

Interview with Robin Hicks and Kenny Lim from Haymarket media during the Marketing Magazine's Agency of the year award . Best quote from the interview: "Advertisers are only spending about 1% due to poor measureability." [SOAPBOX: http://video.msn.com/video.aspx?vid=47871f78-c061-4cd4-8bf5...

Posted to Marketers (Weblog) by Geert on 09-15-2008
Can brands have a social live?

Below you can see an interesting presentation that was given by Lucy McCabe, Lead Consultant, OgilvyOne Worldwide in Singapore during the Verge conference . They have also posted other presentations from that seminar on their blog: The open room . It covers the Lily Allen story , the opportunities for...

Posted to Marketers (Weblog) by Geert on 07-04-2008
Digital advertising Trends

An excellent presentation from Chris Schaumann, Global Advertising & Digital Lead - APAC/Greater China Region, on Digital advertising trends with a focus on Asia. [media type="slide" height="355" width="425"]http://static.slideshare.net/swf/ssplayer2.swf?doc=mscmgremixdigitaladvertisingtrends290508...

Posted to Marketers (Weblog) by admin on 06-06-2008
Can brands have a social life?

Despite an estimated 417M users in Asia Pacific consuming social media, very few brands are actively leveraging the channel in a way that creates true value. Ogilvy 's digital folks interviewed some experts in the region and here's what they had to say. [youtube]http://www.youtube.com/watch?v...

Posted to Marketers (Weblog) by admin on 06-06-2008

Page 1 of 1 (8 items)

Intro

Who needs inspiration when it comes to online marketing? We think we can all use some. If you see that people's time spend online is between 30% and 40% and advertising expenditure online is 9% (less than 2% in Asia) than we can all use some inspiration from top marketers and ground breaking campaigns to truly embrace online media.