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Marketing Magazine's agency of the year: Interview with Haymarket Media

Interview with Robin Hicks and Kenny Lim from Haymarket media during the Marketing Magazine's Agency of the year award . Best quote from the interview: "Advertisers are only spending about 1% due to poor measureability." [SOAPBOX: http://video.msn.com/video.aspx?vid=47871f78-c061-4cd4-8bf5...

Posted to Marketers (Weblog) by Geert on 09-15-2008

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Intro

Who needs inspiration when it comes to online marketing? We think we can all use some. If you see that people's time spend online is between 30% and 40% and advertising expenditure online is 9% (less than 2% in Asia) than we can all use some inspiration from top marketers and ground breaking campaigns to truly embrace online media.