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File	Date Added	Downloads
Banyan Tree: The brand imperative “There are only two advantages in life which are proprietary: technology and branding. Since I’m not a technologist, I decided that whatever business I was going to do next had to have a strong...	06-06-2008	170	Download File Size 42.4MB
Social Media - Spark the conversation Using windows Live services and social networks to connect, influence and inspire.	06-06-2008	118	Download File Size 26.2MB

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Who needs inspiration when it comes to online marketing? We think we can all use some. If you see that people's time spend online is between 30% and 40% and advertising expenditure online is 9% (less than 2% in Asia) than we can all use some inspiration from top marketers and ground breaking campaigns to truly embrace online media.

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