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Interview with Pinaki Banerjee, Senior Research Manager from Acorn Research, during the Marketing Magazine's Agency of the year award . http://images.soapbox.msn.com/flash/soapbox1_1.swf?c=v&v= http://images.soapbox.msn.com/flash/soapbox1_1.swf?c...

Interview with Andrew Martschenko from Interbrand during the Marketing Magazine's Agency of the year award . http://images.soapbox.msn.com/flash/soapbox1_1.swf?c=v&v=908aa78c-bde5-427e-8d30-c2e961e79403 http://images.soapbox.msn.com/flash/soapbox1_1...

Interview with Richard Huggins, General Manager for Microsoft Advertising in Southeast Asia, during the Marketing Magazine's Agency of the year award . Best quote:"It all comes down to education,..., we need to make it easier, it will mean that...

Interview with Tony Kelly, editor in chief of Marketing Magazine, during the Marketing Magazine's agency of the year awards . Best quote: "We need to break the habit, ..., agencies have grown up making TVC's". When asked about where...

Interview with Robin Hicks and Kenny Lim from Haymarket media during the Marketing Magazine's Agency of the year award . Best quote from the interview: "Advertisers are only spending about 1% due to poor measureability." http://images.soapbox...

Today I will duplicate a post I made for my personal blog since I believe it's an interesting point of vue (very non-marketing actually) Who’s that girl? The new Betty Page? A recent recruit for the pussycat dolls? Catwoman in the next Batman...

I am currently working of a presentation called Rich Media, Arte povera . The idea is to show that you don't need big budgets to create big impact. It's even the case for video advertising. Here are 2 examples I really enjoyed. The fist one is...

Below you can see an interesting presentation that was given by Lucy McCabe, Lead Consultant, OgilvyOne Worldwide in Singapore during the Verge conference . They have also posted other presentations from that seminar on their blog: The open room . It...

Ben Stiller got it all! http://www.youtube.com/v/VBNVJG15tGs http://www.youtube.com/v/VBNVJG15tGs View original media here: http://www.youtube.com/watch?v=VBNVJG15tGs Share this post: | | | |

Nice demo of Silverlight by David Pugh-Jones Creative Strategist EMEA, Microsoft Advertising, in the Cannes Lions 08 Creativology Lounge. He shows us the following examples that you can give a try yourself here: Photosynth with the Endeavour on the launch...

Tony Högkvist from Perfect Fools discussing innovation during Cannes Lions 2008. A few quotes: Best campaigns are the ones that go beyond the banner. The big picture will be more social tools and social activation. http://www.youtube.com/v/aGjeUiQ26Gg...

General Manager Sales EMEA, Microsoft Advertising on Pioneering Creativology In Cannes. Marc gives us a summary on everything that went on in Cannes. http://www.youtube.com/v/l5Z7ttFOLso http://www.youtube.com/v/l5Z7ttFOLso View original media here: http...

David Pugh-Jones, Creative Strategist for Microsoft advertising asked Fernanda Romano, JWT London Creative Director, to highlight the key messages she delivered on channels, content and innovation during Cannes Lions 2008. http://www.youtube.com/v/nvMuI6rqu7U...