At Microsoft, there’s something we understand deeply: the intersection of the consumer and technology. After all, we built our company around it. As more and more consumers spend more and more time online—always connected, using multiple devices—we’ll help you reach them.

The purpose of Microsoft Advertising is to empower you to connect with your target consumers across multiple digital touchpoints—and optimize your advertising impact through our world-class partnership services.

Here we want to bring together inspiration for everybody in the advertising industry, whether they are a marketer, designer or developer. Here you will find interviews with influential marketers on how they embrace online media, videos taken at key advertising events such a Cannes Lions and the launch of new innovations in our industry.

At the moment we are a small team of bloggers contributing to this platform. First of all, there is Kris Hoet EMEA Marketing Communications Manager and of course an avid blogger on Crossthebreeze. Next we have Geert Desager, Trade Marketing Manager Southeast Asia, blogging on Brandopia. We hope to be joined by many others in the months to come!