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Rich Media, Arte povera

Wednesday, July 09, 2008

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I am currently working of a presentation called Rich Media, Arte povera . The idea is to show that you don't need big budgets to create big impact. It's even the case for video advertising. Here are 2 examples I really enjoyed. The fist one is...

Filed under: video advertising, coca cola, lynx

Intro

Who needs inspiration when it comes to online marketing? We think we can all use some. If you see that people's time spend online is between 30% and 40% and advertising expenditure online is 9% (less than 2% in Asia) than we can all use some inspiration from top marketers and ground breaking campaigns to truly embrace online media.