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Can brands have a social live?

Saturday, July 05, 2008

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Below you can see an interesting presentation that was given by Lucy McCabe, Lead Consultant, OgilvyOne Worldwide in Singapore during the Verge conference . They have also posted other presentations from that seminar on their blog: The open room . It...

Filed under: Advertising, Social media, Singapore, Ogilvy

Can brands have a social life?

Friday, June 06, 2008

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Despite an estimated 417M users in Asia Pacific consuming social media, very few brands are actively leveraging the channel in a way that creates true value. Ogilvy 's digital folks interviewed some experts in the region and here's what they had...

Filed under: Advertising, Online, Brands, Social media, Singapore

Intro

Who needs inspiration when it comes to online marketing? We think we can all use some. If you see that people's time spend online is between 30% and 40% and advertising expenditure online is 9% (less than 2% in Asia) than we can all use some inspiration from top marketers and ground breaking campaigns to truly embrace online media.