Browse by Tags
All Tags » Singapore ( RSS)
-
|
|
![]() |
|
| Tuesday, September 16, 2008 |
by |
Geert |
| |
Comments |
|
Interview with Pinaki Banerjee, Senior Research Manager from Acorn Research, during the Marketing Magazine's Agency of the year award . http://images.soapbox.msn.com/flash/soapbox1_1.swf?c=v&v= http://images.soapbox.msn.com/flash/soapbox1_1.swf?c... |
|
|
|
-
|
|
![]() |
|
| Tuesday, September 16, 2008 |
by |
Geert |
| |
Comments |
|
Interview with Andrew Martschenko from Interbrand during the Marketing Magazine's Agency of the year award . http://images.soapbox.msn.com/flash/soapbox1_1.swf?c=v&v=908aa78c-bde5-427e-8d30-c2e961e79403 http://images.soapbox.msn.com/flash/soapbox1_1... |
|
|
|
-
|
|
![]() |
|
| Tuesday, September 16, 2008 |
by |
Geert |
| |
Comments |
|
Interview with Richard Huggins, General Manager for Microsoft Advertising in Southeast Asia, during the Marketing Magazine's Agency of the year award . Best quote:"It all comes down to education,..., we need to make it easier, it will mean that... |
|
|
|
-
|
|
![]() |
|
| Tuesday, September 16, 2008 |
by |
Geert |
| |
Comments |
|
Interview with Tony Kelly, editor in chief of Marketing Magazine, during the Marketing Magazine's agency of the year awards . Best quote: "We need to break the habit, ..., agencies have grown up making TVC's". When asked about where... |
|
|
|
-
|
|
![]() |
|
| Tuesday, September 16, 2008 |
by |
Geert |
| |
Comments |
|
Interview with Robin Hicks and Kenny Lim from Haymarket media during the Marketing Magazine's Agency of the year award . Best quote from the interview: "Advertisers are only spending about 1% due to poor measureability." http://images.soapbox... |
|
|
|
-
|
|
![]() |
|
| Saturday, July 05, 2008 |
by |
Geert |
| |
Comments |
|
Below you can see an interesting presentation that was given by Lucy McCabe, Lead Consultant, OgilvyOne Worldwide in Singapore during the Verge conference . They have also posted other presentations from that seminar on their blog: The open room . It... |
|
|
|
-
|
|
![]() |
|
| Saturday, June 07, 2008 |
by |
admin |
| |
Comments |
|
An excellent presentation from Chris Schaumann, Global Advertising & Digital Lead - APAC/Greater China Region, on Digital advertising trends with a focus on Asia. http://static.slideshare.net/swf/ssplayer2.swf?doc=mscmgremixdigitaladvertisingtrends290508... |
|
|
|
-
|
|
![]() |
|
| Friday, June 06, 2008 |
by |
admin |
| |
Comments |
|
Despite an estimated 417M users in Asia Pacific consuming social media, very few brands are actively leveraging the channel in a way that creates true value. Ogilvy 's digital folks interviewed some experts in the region and here's what they had... |
|
|
|
|
|
|