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Inspiration from Perfect Fools

Wednesday, June 25, 2008

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Tony Högkvist from Perfect Fools discussing innovation during Cannes Lions 2008. A few quotes: Best campaigns are the ones that go beyond the banner. The big picture will be more social tools and social activation. http://www.youtube.com/v/aGjeUiQ26Gg...

Filed under: Advertising, Digital, Cannes, Perfect Fools, Inspiration

Intro

Who needs inspiration when it comes to online marketing? We think we can all use some. If you see that people's time spend online is between 30% and 40% and advertising expenditure online is 9% (less than 2% in Asia) than we can all use some inspiration from top marketers and ground breaking campaigns to truly embrace online media.