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Interview in Cannes with Fernando Romano, Creative Director at JWT

Tuesday, June 24, 2008

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David Pugh-Jones, Creative Strategist for Microsoft advertising asked Fernanda Romano, JWT London Creative Director, to highlight the key messages she delivered on channels, content and innovation during Cannes Lions 2008. http://www.youtube.com/v/nvMuI6rqu7U...

Filed under: Advertising, Pugh-Jones, Cannes, JWT

Intro

Who needs inspiration when it comes to online marketing? We think we can all use some. If you see that people's time spend online is between 30% and 40% and advertising expenditure online is 9% (less than 2% in Asia) than we can all use some inspiration from top marketers and ground breaking campaigns to truly embrace online media.