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• Marketing Magazine's agency of the year: Interview with Acorn Tuesday, September 16, 2008 by Geert | 0 Comments Interview with Pinaki Banerjee, Senior Research Manager from Acorn Research, during the Marketing Magazine's Agency of the year award . http://images.soapbox.msn.com/flash/soapbox1_1.swf?c=v&v= http://images.soapbox.msn.com/flash/soapbox1_1.swf?c... Filed under: Advertising, Singapore, Marketing magazine

• Marketing Magazine's agency of the year: Interview with Andrew Martschenko Tuesday, September 16, 2008 by Geert | 0 Comments Interview with Andrew Martschenko from Interbrand during the Marketing Magazine's Agency of the year award . http://images.soapbox.msn.com/flash/soapbox1_1.swf?c=v&v=908aa78c-bde5-427e-8d30-c2e961e79403 http://images.soapbox.msn.com/flash/soapbox1_1... Filed under: Advertising, Singapore, Marketing magazine

• Marketing Magazine's agency of the year: Interview with Richard Huggins Tuesday, September 16, 2008 by Geert | 0 Comments Interview with Richard Huggins, General Manager for Microsoft Advertising in Southeast Asia, during the Marketing Magazine's Agency of the year award . Best quote:"It all comes down to education,..., we need to make it easier, it will mean that... Filed under: Advertising, Singapore, Marketing magazine

• Marketing Magazine's agency of the year: Interview with Tony Kelly Tuesday, September 16, 2008 by Geert | 0 Comments Interview with Tony Kelly, editor in chief of Marketing Magazine, during the Marketing Magazine's agency of the year awards . Best quote: "We need to break the habit, ..., agencies have grown up making TVC's". When asked about where... Filed under: Advertising, Singapore, Marketing magazine

• Marketing Magazine's agency of the year: Interview with Haymarket Media Tuesday, September 16, 2008 by Geert | 0 Comments Interview with Robin Hicks and Kenny Lim from Haymarket media during the Marketing Magazine's Agency of the year award . Best quote from the interview: "Advertisers are only spending about 1% due to poor measureability." http://images.soapbox... Filed under: Advertising, Singapore, Haymarket, Marketing magazine

• Can brands have a social live? Saturday, July 05, 2008 by Geert | 2 Comments Below you can see an interesting presentation that was given by Lucy McCabe, Lead Consultant, OgilvyOne Worldwide in Singapore during the Verge conference . They have also posted other presentations from that seminar on their blog: The open room . It... Filed under: Advertising, Social media, Singapore, Ogilvy

• Inspiration from Perfect Fools Wednesday, June 25, 2008 by Geert | 0 Comments Tony Högkvist from Perfect Fools discussing innovation during Cannes Lions 2008. A few quotes: Best campaigns are the ones that go beyond the banner. The big picture will be more social tools and social activation. http://www.youtube.com/v/aGjeUiQ26Gg... Filed under: Advertising, Digital, Cannes, Perfect Fools, Inspiration

• Interview in Cannes with Fernando Romano, Creative Director at JWT Tuesday, June 24, 2008 by Geert | 0 Comments David Pugh-Jones, Creative Strategist for Microsoft advertising asked Fernanda Romano, JWT London Creative Director, to highlight the key messages she delivered on channels, content and innovation during Cannes Lions 2008. http://www.youtube.com/v/nvMuI6rqu7U... Filed under: Advertising, Pugh-Jones, Cannes, JWT

• Michael Eisner on storytelling at Advance Wednesday, June 11, 2008 by Geert | 0 Comments Michael Eisner was the opening speaker at Microsoft's advance08 digital advertising conference in Redmond a few weeks ago. His remarks focused on the content that the advertisers are looking to associate their brands with, and he offered his take... Filed under: Advertising, United States, Advance, Eisner, Storytelling

• Interview with Marc Bresseel at Interact in 2007 Monday, June 09, 2008 by Geert | 0 Comments Interview with Marc Bresseel, General Manager EMEA, at Interact in Brussels in 2007. His gives us his views on the future of online marketing. http://www.youtube.com/v/EZhOcz1WBZc http://www.youtube.com/v/EZhOcz1WBZc View original media here: http://www... Filed under: Future, Advertising, Social media, Media, Digital, Interact, Belgium

• Digital advertising Trends Saturday, June 07, 2008 by admin | 1 Comments An excellent presentation from Chris Schaumann, Global Advertising & Digital Lead - APAC/Greater China Region, on Digital advertising trends with a focus on Asia. http://static.slideshare.net/swf/ssplayer2.swf?doc=mscmgremixdigitaladvertisingtrends290508... Filed under: Advertising, Singapore, Media, Chris Schaumann, Digital

• Can brands have a social life? Friday, June 06, 2008 by admin | 0 Comments Despite an estimated 417M users in Asia Pacific consuming social media, very few brands are actively leveraging the channel in a way that creates true value. Ogilvy 's digital folks interviewed some experts in the region and here's what they had... Filed under: Advertising, Online, Brands, Social media, Singapore

• Future shape of advertising Friday, June 06, 2008 by admin | 0 Comments http://images.soapbox.msn.com/flash/soapbox1_1.swf?c=v&v=c9f4134e-0e6e-4d29-a784-87b4856b42df http://images.soapbox.msn.com/flash/soapbox1_1.swf?c=v&v=c9f4134e-0e6e-4d29-a784-87b4856b42df View original media here: http://video.msn.com/video.aspx?vid=c9f4134e... Filed under: Future, Advertising, Mobile