Marketers

Marketing Magazine's agency of the year: Interview with Tony Kelly

Interview with Tony Kelly, editor in chief of Marketing Magazine, during the Marketing Magazine's agency of the year awards. Best quote: "We need to break the habit, ..., agencies have grown up making TVC's". When asked about where he gets his inspiration for online marketing, he gets it from:" people who send him links, Wired Magazine, Digg, etc."

View original media here: http://video.msn.com/video.aspx?vid=a96be7c1-9251-4d6f-a528-9fbe180686c6

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Published Sep 16 2008, 03:28 AM by Geert

Filed under: Advertising, Singapore, Marketing magazine

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About Geert

Originally from Brussels, lived in Cape Town, Paris and now in Singapore, I studied applied linguistics, did a Master in E-business at the university of Brussels and an MBA at the University of Liverpool. Currently working as Trade Marketing Manager South East Asia for Microsoft.

Intro

Who needs inspiration when it comes to online marketing? We think we can all use some. If you see that people's time spend online is between 30% and 40% and advertising expenditure online is 9% (less than 2% in Asia) than we can all use some inspiration from top marketers and ground breaking campaigns to truly embrace online media.