Marketers

Marketing Magazine's agency of the year: Interview with Haymarket Media

Interview with Robin Hicks and Kenny Lim from Haymarket media during the Marketing Magazine's Agency of the year award. Best quote from the interview: "Advertisers are only spending about 1% due to poor measureability."

View original media here: http://video.msn.com/video.aspx?vid=47871f78-c061-4cd4-8bf5-9e4cbc209d5c

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Published Sep 16 2008, 03:06 AM by Geert

Filed under: Advertising, Singapore, Haymarket, Marketing magazine

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About Geert

Originally from Brussels, lived in Cape Town, Paris and now in Singapore, I studied applied linguistics, did a Master in E-business at the university of Brussels and an MBA at the University of Liverpool. Currently working as Trade Marketing Manager South East Asia for Microsoft.

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Who needs inspiration when it comes to online marketing? We think we can all use some. If you see that people's time spend online is between 30% and 40% and advertising expenditure online is 9% (less than 2% in Asia) than we can all use some inspiration from top marketers and ground breaking campaigns to truly embrace online media.