Marketers

Can brands have a social live?

Below you can see an interesting presentation that was given by Lucy McCabe, Lead Consultant, OgilvyOne Worldwide in Singapore during the Verge conference. They have also posted other presentations from that seminar on their blog: The open room. It covers the Lily Allen story, the opportunities for brands in Asia Pacific (with some phenomenal figures: 417 million people participating in social media here), and five lessons for brands to engage with them:

Trust your fans
Give people something to be passionate about
Content is key
Let go of your brand
Get involved actively

If you want to know more, check out the presentation.

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Published Jul 05 2008, 08:28 AM by Geert

Filed under: Advertising, Social media, Singapore, Ogilvy

Comments

	Rafi ALBO said: Hi, Could you send me the break up movie in a Windows media player format by e-mail to; rafialbo{at}segmarketing{dot}com If you could also send the 2nd one in the same format - it will be great I am giving a speach in a big event in 2 days time.. Thanks Rafi September 14, 2008 7:03 AM
	Max Power said: can you shoot me a copy to greg200670@msn.com Re Lecture - Advertising - Contact you demographic and pinpoint sales generation October 24, 2008 10:39 AM

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About Geert

Originally from Brussels, lived in Cape Town, Paris and now in Singapore, I studied applied linguistics, did a Master in E-business at the university of Brussels and an MBA at the University of Liverpool. Currently working as Trade Marketing Manager South East Asia for Microsoft.

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Who needs inspiration when it comes to online marketing? We think we can all use some. If you see that people's time spend online is between 30% and 40% and advertising expenditure online is 9% (less than 2% in Asia) than we can all use some inspiration from top marketers and ground breaking campaigns to truly embrace online media.