Ben Stiller got it all!
http://www.youtube.com/v/VBNVJG15tGs <p><a href="http://www.youtube.com/v/VBNVJG15tGs" target="_blank">http://www.youtube.com/v/VBNVJG15tGs</a></p>
View original media here: http://www.youtube.com/watch?v=VBNVJG15tGs
It is sad that kicking people in the nuts is where we find viral going. I do believe we need to change that and come up with original ideas and speak beyond what the brand is saying.
btw..where can I submit my resume? ;)
Kicking people in the nuts is so 2007. 2008 is all about exploding heads :)
For your resume, it depends where you live :)
Hilarious stuff. Slapstick comedy has been successful for years. It's sad to admit but a lot of viral videos contain some form of depravity. The Evil Ka campaign by Ford immediately springs to mind. Findnig unique and original ideas is certainly an honorable intention but when it's as easy as watching one celebrity kick another in the nuts to generate viral traffic, then why commit to anything else.
I think it is about traffic, not about changing or enhancing brand perceptions. I would love to see some viral implementations of this.
I agree Richard,
You inspired me a post on my personal blog :)
badideaindeed.wordpress.com/.../blowjobs-included
Who needs inspiration when it comes to online marketing? We think we can all use some. If you see that people's time spend online is between 30% and 40% and advertising expenditure online is 9% (less than 2% in Asia) than we can all use some inspiration from top marketers and ground breaking campaigns to truly embrace online media.
Technorati