Marketers

Inspiration from Perfect Fools

Tony Högkvist from Perfect Fools discussing innovation during Cannes Lions 2008. A few quotes:

Best campaigns are the ones that go beyond the banner.
The big picture will be more social tools and social activation.

View original media here: http://www.youtube.com/watch?v=aGjeUiQ26Gg

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Published Jun 25 2008, 10:53 AM by Geert

Filed under: Advertising, Digital, Cannes, Perfect Fools, Inspiration

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About Geert

Originally from Brussels, lived in Cape Town, Paris and now in Singapore, I studied applied linguistics, did a Master in E-business at the university of Brussels and an MBA at the University of Liverpool. Currently working as Trade Marketing Manager South East Asia for Microsoft.

Intro

Who needs inspiration when it comes to online marketing? We think we can all use some. If you see that people's time spend online is between 30% and 40% and advertising expenditure online is 9% (less than 2% in Asia) than we can all use some inspiration from top marketers and ground breaking campaigns to truly embrace online media.