Marketers

Can brands have a social life?

Despite an estimated 417M users in Asia Pacific consuming social media, very few brands are actively leveraging the channel in a way that creates true value. Ogilvy's digital folks interviewed some experts in the region and here's what they had to say.

View original media here: http://www.youtube.com/watch?v=m9YoMqVboIA

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Published Jun 06 2008, 04:49 PM by admin

Filed under: Advertising, Online, Brands, Social media, Singapore

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Intro

Who needs inspiration when it comes to online marketing? We think we can all use some. If you see that people's time spend online is between 30% and 40% and advertising expenditure online is 9% (less than 2% in Asia) than we can all use some inspiration from top marketers and ground breaking campaigns to truly embrace online media.