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| Tuesday, September 16, 2008 |
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Interview with Pinaki Banerjee, Senior Research Manager from Acorn Research, during the Marketing Magazine's Agency of the year award . http://images.soapbox.msn.com/flash/soapbox1_1.swf?c=v&v= http://images.soapbox.msn.com/flash/soapbox1_1.swf?c... |
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| Tuesday, September 16, 2008 |
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Interview with Andrew Martschenko from Interbrand during the Marketing Magazine's Agency of the year award . http://images.soapbox.msn.com/flash/soapbox1_1.swf?c=v&v=908aa78c-bde5-427e-8d30-c2e961e79403 http://images.soapbox.msn.com/flash/soapbox1_1... |
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| Tuesday, September 16, 2008 |
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Interview with Richard Huggins, General Manager for Microsoft Advertising in Southeast Asia, during the Marketing Magazine's Agency of the year award . Best quote:"It all comes down to education,..., we need to make it easier, it will mean that... |
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| Tuesday, September 16, 2008 |
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Interview with Tony Kelly, editor in chief of Marketing Magazine, during the Marketing Magazine's agency of the year awards . Best quote: "We need to break the habit, ..., agencies have grown up making TVC's". When asked about where... |
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| Tuesday, September 16, 2008 |
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Interview with Robin Hicks and Kenny Lim from Haymarket media during the Marketing Magazine's Agency of the year award . Best quote from the interview: "Advertisers are only spending about 1% due to poor measureability." http://images.soapbox... |
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Today I will duplicate a post I made for my personal blog since I believe it's an interesting point of vue (very non-marketing actually) Who’s that girl? The new Betty Page? A recent recruit for the pussycat dolls? Catwoman in the next Batman... |
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I am currently working of a presentation called Rich Media, Arte povera . The idea is to show that you don't need big budgets to create big impact. It's even the case for video advertising. Here are 2 examples I really enjoyed. The fist one is... |
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| Saturday, July 05, 2008 |
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Below you can see an interesting presentation that was given by Lucy McCabe, Lead Consultant, OgilvyOne Worldwide in Singapore during the Verge conference . They have also posted other presentations from that seminar on their blog: The open room . It... |
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Ben Stiller got it all! http://www.youtube.com/v/VBNVJG15tGs http://www.youtube.com/v/VBNVJG15tGs View original media here: http://www.youtube.com/watch?v=VBNVJG15tGs Share this post: | | | | |
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| Wednesday, June 25, 2008 |
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Nice demo of Silverlight by David Pugh-Jones Creative Strategist EMEA, Microsoft Advertising, in the Cannes Lions 08 Creativology Lounge. He shows us the following examples that you can give a try yourself here: Photosynth with the Endeavour on the launch... |
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| Wednesday, June 25, 2008 |
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Tony Högkvist from Perfect Fools discussing innovation during Cannes Lions 2008. A few quotes: Best campaigns are the ones that go beyond the banner. The big picture will be more social tools and social activation. http://www.youtube.com/v/aGjeUiQ26Gg... |
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| Tuesday, June 24, 2008 |
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General Manager Sales EMEA, Microsoft Advertising on Pioneering Creativology In Cannes. Marc gives us a summary on everything that went on in Cannes. http://www.youtube.com/v/l5Z7ttFOLso http://www.youtube.com/v/l5Z7ttFOLso View original media here: http... |
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| Tuesday, June 24, 2008 |
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David Pugh-Jones, Creative Strategist for Microsoft advertising asked Fernanda Romano, JWT London Creative Director, to highlight the key messages she delivered on channels, content and innovation during Cannes Lions 2008. http://www.youtube.com/v/nvMuI6rqu7U... |
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